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The survey was conducted in June 2022, where anonymised data from more than 4,000 SMBs, from May 2019 until May 2022, were gathered for the study.",{"type":56,"content":85},[86],{"text":87,"type":52},"Spendesk’s study reveals that SMBs have almost tripled their social media ad spending since the start of the pandemic, although only 30% spend on social media at all. LinkedIn’s advertising platform is used by the highest number of businesses, but Meta (across both Facebook and Instagram) sees the most spending by a wide margin. Unlike France and Germany, average social media spending in the UK plummeted from 2021 to 2022, and average spending now stands at under a third of Germany’s, perhaps due to variance in each country’s post-pandemic recovery.",{"type":56,"content":89},[90],{"text":91,"type":52,"marks":92},"Key findings:",[93],{"type":94},"bold",{"type":96,"attrs":97,"content":100},"ordered_list",{"order":98,"key":99},{"order":48},"ol-0",[101,108,114],{"type":102,"content":103},"list_item",[104],{"type":56,"content":105},[106],{"text":107,"type":52},"Businesses across the UK, France, and Germany have almost tripled their social media spend since the pandemic began.",{"type":102,"content":109},[110],{"type":56,"content":111},[112],{"text":113,"type":52},"Meta platforms Facebook and Instagram saw the highest average spending, while TikTok has rapidly gained ground.",{"type":102,"content":115},[116],{"type":56,"content":117},[118],{"text":119,"type":52},"2022’s social media ad spend has plummeted in the UK, while France and Germany have maintained their growth",{"type":46,"attrs":121,"content":123},{"level":122},2,[124],{"text":125,"type":52},"Newcomer TikTok sees a rapid rise in social spend at just under 5,000%",{"type":56,"content":127},[128],{"text":129,"type":52},"The study captured the moment businesses began advertising on TikTok in January 2020, but it wasn’t until 2021 that the platform saw notable use, and spending has continued to rise ever since. 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