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The less you spend to produce goods, market your products, and retain staff, the more profit you make on every sale.",{"type":57,"content":62},[63],{"text":64,"type":53},"Particularly during economic hardship and slow market growth, finance teams need to have a clear cost reduction plan. During economic booms, you can likely afford to spend more to acquire customers and build your brand name. 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If last year you spent 80 cents for every euro you brought in, this year you may aim to spend 75. And particularly if you expect slow growth or to bring in less revenue overall, increasing your profit margin is highly worthwhile.",{"type":57,"content":111},[112],{"text":113,"type":53},"Cost savings are a goal for many finance teams. You make a cost reduction plan, identify your bottom line, and find areas to improve the return on every dollar, pound, or euro spent.",{"type":57,"content":115},[116],{"text":117,"type":53},"Which means that this isn’t only a result of good luck, but a strategic program run by financially savvy organisations. This is why cost savings are often also known as “hard savings.” Soft savings are the cost reductions that just come naturally through good work. Hard savings come from intentional cuts and are clearly visible in your financial statements",{"type":47,"attrs":119,"content":120},{"level":102},[121],{"text":122,"type":53},"What is cost avoidance?",{"type":57,"content":124},[125,127,132],{"text":126,"type":53},"Cost avoidance is the practice of removing whole items from your budget, and therefore ",{"text":128,"type":53,"marks":129},"avoiding",[130],{"type":131},"italic",{"text":133,"type":53}," that cost altogether. This is a key aspect of a broader cost savings approach: if you can efficiently eliminate certain costs completely, you have more bandwidth to look for cost reductions elsewhere.",{"type":47,"attrs":135,"content":137},{"level":136},3,[138],{"text":139,"type":53},"Cost avoidance vs cost savings",{"type":57,"content":141},[142],{"text":143,"type":53},"Cost avoidance ultimately brings the same result as cost savings: lower expenditures. The key difference is that, rather than finding lower-cost options for certain expenses, cost avoidance means removing those expenses completely. This could be achieved by a strategic pivot or a sharp change in the way your business operates.",{"type":57,"content":145},[146],{"text":147,"type":53},"Some cost avoidance will be built into your business model and modes of operation. For example, if you’re a cloud software or Software-as-a-Subscription company, you won’t have any shipping or logistics costs. 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